“We keep our equipment and fleet up-to-date without hassle thanks to Troostwijk”
Bart van Son, Head of Trade at Boels Rental, regularly auctions surplus equipment and parts of the fleet.
What do you do when you want to keep your fleet young and up-to-date? And give your equipment a second life? Then auctioning is a serious and safe option. This is also the case for Bart van Son, Head of Trade at Boels Rental. “We auction thousands of lots via Troostwijk. Thanks to the administrative support, we can do this efficiently. That’s real unburdening!”
Boels Rental has been working with Troostwijk Auctions for over ten years. This collaboration has only developed further over the years, as Boels has grown internationally, says Van Son. “Because we only rent out young machines from top brands, we regularly sell used tools and machines to refresh our rental assortment. This way, we give our equipment a second life. Customers therefore have a wide choice of a relatively young range of used vehicles and equipment. High quality, at a competitive price. For part of that sales process, we have been relying for years on the loyal help of Troostwijk.”
Second life for surplus fleet
Because Boels’ rental fleet is “gigantic” according to Van Son, the organization applies a multichannel sales strategy. Auctioning at Troostwijk Auctions is one of them. “We auction a wide range of capital goods, small equipment, and hand tools from A-brands. Think of aerial work platforms, earthmoving machines, telehandlers, but also compressors, drills, saws, or vacuum cleaners. For us, it is very important that these machines find a new place. Auctioning through Troostwijk makes that possible.”
According to Van Son, auctioning via Troostwijk Auctions has many advantages. “The proceeds are good, and the auction is transparent. Furthermore, Troostwijk has the expertise to attract a very diverse customer base. Additionally, the unburdening and handling that Troostwijk offers us is very efficient. The organization supports us primarily in putting the lots online. They come by, take high-quality photos, and create an attractive description of each product. Then they publish our machines online and attract buyers to the auction through various marketing channels. Thanks to the enormous international customer database, Troostwijk knows exactly how to find the right customer for the right lot.”
No thousands of invoices
Boels auctions thousands of lots annually via Troostwijk Auctions. In the Netherlands, but also for example in Germany and Poland. “At the moment when we auction to more than a hundred customers, Troostwijk has the capacity to support us in areas such as invoicing and all necessary documentation. This means we don’t have to send thousands of invoices, but only one invoice per auction. That invoice goes directly to Troostwijk. Troostwijk Auctions’ office takes care of the rest. It really works great for us!”