At Troostwijk Auctions, we are continuously looking for ways to improve our conversion and achieve even better results for our sellers.
You may have noticed: in December, we experimented with “variable buyer’s premium” in two auctions. The idea behind this is that a lower buyer’s premium (standard is 19%) increases the willingness to bid, which can lead to more bidding dynamics and a higher final result. The initial results of this pilot are promising and leave us wanting more.
Therefore, in February, we will start a second pilot. In this pilot, we will apply two different buyer’s premiums, likely 8% and 13%, alongside the usual 19% for lots with an estimated value of €10,000 or more. For this test, we have selected gold and platinum sellers. These sellers have already been approached or will be informed this week.
Of course, we will keep you updated on the results in the next edition of Troostwijk Connects. And for the attentive reader: our new pricing structure, which is more aligned at the lot level, fits this perfectly. To be continued!