At Troostwijk Auctions and Vavato, we are constantly innovating to improve sales opportunities for our sellers. That’s why we’re proud to announce that our cross-publishing network is expanding to include the storefront of our sister company Surplex — also part of TBAuctions. Based in Germany, Surplex is active in 16 European countries and reaches bidders in over 70 countries worldwide. In addition to publication on Vavato and Troostwijk Belgium and the Netherlands, your lots can now also be shared with Surplex’s broad international audience.

What is cross-publishing exactly?

Cross-publishing means your lot is visible on storefronts of multiple auction brands at the same time. This increases your reach significantly, as the right buyer can be located anywhere.

What are the benefits for you as a seller?

• More visibility: Your lot will be promoted to a larger group of potential bidders.
• Higher conversion: more viewers means more bids and that more often leads to a sale we know from a previous cross-publishing extension of Troostwijk Auctions and Vavato.
• Targeted audience: Each platform attracts its own audience. By cross-publishing smartly, we showcase your lot where it will have the most impact.
   

Who is this available for?

We are starting with a selection of lots. We assess suitability based on the type of lot, its relevance, and its value. If results are positive, we plan to make this option more widely available to other sellers in the future.

Ready to boost your selling power?

Cross-publishing helps your lots reach the right audience, at the right time, on the right platform giving them more exposure and better chances of success. 

If you have questions about this expansion or want to know whether your lot qualifies, feel free to contact your regular Troostwijk Auctions representative.