The past year was marked by major changes and improvements — which you have also experienced. In previous editions of Troostwijk Connects, we kept you informed about our progress and the reasons behind certain choices. Change is never easy, but we are now seeing the fruits of all those efforts.
Think of the introduction of auctions starting at €1, our strengthened focus on B2B and the phasing out of B2C offerings, simplified terms, quality control, and more. Yet we are not standing still — innovation remains essential to achieving the best results every day. A concrete example of this is our research into variable buyer’s premium.
All these improvements were necessary to raise the quality of our auction platform and to prepare our organization for the next phase of growth. Early last year, we started to outgrow our setup, which was reflected, among other things, in our conversion rate — the percentage of lots ultimately sold.
From June to September, the conversion rate was low, but from that point onwards, we saw a gradual increase month after month, in parallel with the improvements implemented. We are now back at the level of January 2024, and preliminary figures for February even show a further increase of 2%.