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Why Starting at €1 Works

March 2025

 

At Troostwijk Auctions, successful auctioning revolves around the right Auction Dynamics. A low starting price only works optimally if the other auction principles are in place.

 

Essential Auction Dynamics

 

  • Unique and relevant offerings: Focused on the B2B market.

  • High-quality presentation: Good descriptions and photos.

  • Low starting price: More bidders and followers, ultimately leading to better prices.

 

 

Facts and Figures: Why Starting Low Works

 

  • More bidders & followers: Lots starting at €1 attract significantly more viewers and bidders.

  • Better conversion: Our data shows that a starting price of <10% of the market value or even €1 leads to higher conversion rates.

  • Stronger bidding process: Starting low stimulates the bidding process, resulting in a more dynamic and exciting auction, encouraging bidders to overbid more often.

 

 

Practical Examples

Collective Auctions: Since November, all lots in these auctions start at €1 by default. These auctions feature high-quality offerings with a strong B2B focus.

The result? A higher average return and a more efficient bidding process.

 

Why Is This Important for You as a Seller?

Troostwijk Auctions strives for the best results for all sellers. By following the auction principles and strategically starting at €1, you benefit from:

 

  • More engaged buyers

  • Faster sales and better prices

  • A more sustainable auction relationship with Troostwijk Auctions

 

 

Do you also want to benefit from a successful auction? Then ensure good Auction Dynamics and smartly start your lots at €1!