March 2025

In bidder marketing, everything revolves around reaching the right audience through various marketing campaigns and channels. Combined with our user-friendly platform, we reach a large global audience, resulting in even more potential buyers. Every month, we reach more than 1.6 million (inter)national buyers.

Our broad marketing strategy is translated across multiple channels, including advertisements, online banners, direct mail, email marketing, SEO, SEA, Google Display, Paid Social, marketplaces, our website and app, customer service, social media, and PR. The marketing mix for the auction campaign is determined by our specialists and depends, among other factors, on the expected auction revenue or the sector in which the auction takes place.